The Panerai brand is an emblem of Italian fine watchmaking, appreciated throughout the world. The brand strengthens its presence in the heart of New York with its largest boutique in the world, reflecting the energy of the city's streets.
Home to a large collection of both historical and contemporary watches, the boutique welcomes its customers with elements visible from the outside, including a luminescent green wall clock and an LD screen that depicts high-impact images that want to convey the spirit brand adventurer.
YEAR OF REALIZATION:2023
CONTRACT: POLIFORM
